Disney head wants an immersive virtual reality entertainment world
Facebook isn’t the only big company that’s getting excited about virtual reality, now Disney is coming out in support of the immersive medium.
Disney CEO Bob Iger shared his vision for the modern entertainment world with the Wall Street Journal. In the interview Iger describes a future filled with customized experiences and what he calls technology-enabled leisure.
“Mobile storytelling, and mobile entertainment, will dominate our lives, and offer rich, compelling experiences well beyond what is available today,” Iger said. “[When] [w]here […] will no longer be a barrier to being entertained; the geography of leisure will be limitless.”
The Disney CEO went on saying both virtual-reality and augmented-reality experiences will transport users immerse entertainment worlds. Although Iger did not name any headset technology we’ve seen a few pop up in the last few years including the Oculus Rift and Project Morpheus and even Google’s Cardboard.
Future of media
While there are fears that VR technology will throw entertainment mediums into a new generation of storytelling.
“Bringing us into created worlds and bringing created worlds into our world will fundamentally explode the boundaries of storytelling, unburdening the storyteller in ways we can’t yet imagine,” he continued.
Disney owns many properties from its historic background in animation and theme parks around the world. Not to mention studios Disney owns including Pixar, Marvel, plus the Star Wars universe it recently acquired.
It could be very interesting to see what the Mickey Mouse company takes VR and augmented reality technology with both its media storehouse and new creations such as Star Wars Episode VII
- Virtual reality could be the third wrinkle to the future of TV
Via: Digital home feed